Tuesday, 13 October 2009

Questionnaire Results - Music Video

When collecting the data from our questionnaires I inputted the information from the questionnaires into Microsoft Excel in order to create a tally or a graph. This would help us to see clearly the results and decisions of our demographic.
Gender and Genre

In order to determine the preferred genre among males and females, our results depicted that the genre of pop (our group's chosen genre) was most popular, particularly among females, with half of our participants from both genders choosing it. It seems though that the target audience for this genre will be females, with 7 out of 20 choosing the genre compared with 3 males.


Target Age Range
As the group have chosen Pop as our preferred genre for our music video, we wanted to investigate how popular this genre was depending on age and therefore who our target age range would be. Out of twenty people, it seemed the age bracket of 14-18 deemed Pop one of it's preferred genres with over half choosing it. This concludes the question that our target audience for our music video will be between these ages.

Attraction to Music Videos
When asked what attracted them to a music video, people included the answers of storyline, setting and humour. As the graph depicts, storyline proved the most popular answer with males and females with nearly 3/4 of participants including this in their answer. The second and third most popular were humour and SFX. While SFX may seem the more difficult and time consuming to include, we will have to go buy the effects we have on an iMac computer. However storyline was deemed the most important and as a group we had discussed previously that a storyline would prove integral to our production.


Preferred Album Cover
One of the future ancillary tasks is to produce an album cover and so it was important to begin thinking about this. Our questionnaire highlighted that Mika's album proved most popular, but only with females. Whereas Groove Armada's was only popular with males.

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