Questionnaire and Results - Digipak

In order to gain information and audience feedback on how I should go about designing my own digipak, I have constructed a questionnaire in order to investigate. I asked twenty people these questions:

My results are shown below.

Firstly all but one person preferred a CD Digipak compared to the original jewel case. This proves that the digipak really is a more popular choice in the 21st century and the reasons for its popularity include it being more dependable, professional and including more variety for the buyer.

Gender and Preferred Album CoverThe results show that Lily Allen's "Alright Still" proved to be the most popular album cover among females and overall. However males preferred Blink 182's album cover, calling it artistic and fun looking. "Alright Still" proved to be popular due to it's female gaze and eye catching images as well as its overall "fun" tone.

Type of Imagery

These results show that Pop Art and photography proved to be the most popular imagery preferred on an album cover. I want to incorporate Pop Art/Cartoon imagery onto my digipak anyway to create synergy between the digipak and music video.

Other results included bold font and handwritten fonts as well as dark colours proving to be popular among the twenty candidates.