Monday, 15 March 2010

Second Draft of Magazine Advertisement

I have designed a second draft of my own magazine advertisement. I will then present the two completed advertisements to friends, family and peers on which one they prefer, receiving positive as well as negative criticism from their feedback. This will then help me to decide which one will be my final product.

My reasons for this design were:

  • The purple striped colour scheme correlates with the colour scheme on the digipak, therefore creating synergy between the two products. This colour of purple is not too dark but not too bright, rather somewhere inbetween conforming to the audiences insight of what a pop/rock advertisement look like.
  • I have used a different image from the one I used on my first design. This image is included in my digipak however, on the inside covers. So although it may not be entirely recognisable to an audience, it is still creating synergy between the two products. I have applied the cartoon affect to this image, as explained previously to highlight the comic book influences for the band and myself.
  • The layout itself is very simple. Again I haven't tried to pack the advertisement with a lot of information to put off an audience. It includes the important info of release date, outlet and website. But on this design I have included quotes of reviews from respectable music magazines. Not only does this create a synergy between the magazine and the advert, but it allows a new audience an insight into what people think of the band's music.
  • The logo of the band has been placed at the center of the poster and I have removed the speech bubble to make the effect a lot more simpler. It is instantly recognisable to fans.

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