Wednesday, 3 February 2010

Editing

In the continuing process of our editing. Clips, although uneditied were placed in the correct places so it would be easier to edit in future. During this editing session, new effects and transitions were introduced, including a cartoon effect in keeping in tradition with our comic book theme.

Cartoon Effect
As mentioned previously, the cartoon effect was added to support the narrative as the song is called "Superman", who is associated with comics. Also, due to bad, grainy lighting in the speed dating scenes, this effect brightened up the shots a lot more as we changed the contrast settings. Futhermore, the cartoon effect reflected a sense of imagination as it is applied as the female protaganist imagines scenarios, highlighting her own imagination. Some scenes showed an ordinary shot fading into a 'cartoon' shot, and so it was important that the scenes showed continuity. This was achieved by cutting the scenes into two clips, then applying the effect and transitions.


Jump Cut
The jump cut was used as the beats of the song occured, which meant the shot changed to the next, making the scenes faster and more exciting. This was due to the sharpness of the cuts on the beat.

Reverse and Speed
Towards the end of the music video, as the female protaganist chooses her "Superman" (the geek), the Hunk and the Punk are shown going back down the road in reverse, achieved using the "reverse effect". This highlighted that these characters were walking away from the female's life as they were not chosen in the speed dating scenes. Speeding up the reverse added humour to the scenes, appealing to a more youthful audience.

Romantic Effect
The bad, grainy lighting mentioned previously was becoming difficult to manage and so although not intended to be a romantic scene as such, the romantic effect was added to the shot of the Hunk paying off the Devil. It lightened the shot and created a difference between the date scenes, this scene and the female's imagination.

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