Final Editing

The production of our music video is nearing the end and so Reena and I went in our free time to make an issue of the narrative, editing techniques and the video as a whole to alter areas which needed to be improved. Since the video is supposed to be promoted to a much wider audience, we both thought our own views into what should be inputed would be irrelevant and so we asked for criticism, both positive and negative. After showing the class our music video, some suggestions were made in order to improve our video as a whole.

More Cut-ins
It was stated that some areas of the video were too repetive with certain scenes appearing more than once, also some played for far too long. Therefore it was suggested that we should introduce more inserts to construct a more fast-paced video. In order to make this successful we made sure that the clips changed on the beat of the music. This would also conform to the conventions of a Pop/Rock music video as the clips change on the beat which creates an upbeat feel and emphasises the continuous heavy drumming of the song. The use of cut ins foreshadow the narrative of the geek turning into superman.

Lip Synchronisation

Many noticed that the image didn't synchronise with the music as the female protagonist wasn't singing in time with the music. Speeding up and slowing down the clip deemed unsucessful and therefore we decided to use a cut in of the Superman character, deleting the clips of the female singing. But the new Superman clips still played were not fitting with the music as the song played the lyrics "He's a Superman". By doing this, the conventions of a Pop/Rock music video were challenged and developed as it is common for the chorus of Pop/Rock Music videos to be lip synchronised. However, by using both a short lip synchronisation and a longer insert of another scene, the group has developed these conventions in order to improve our video.