When designing my own digipak, it was important to consider the ways in which the combination of the music video and digipak were effective. This is otherwise known as synergy and would allow the audience to build a relationship and spot connections when viewing the music video and digipak design.
Digipak
Music Video
Our group's own music video production to the song "Superman" portrays a strong female protagonist in control of who she wants to date, and so I wanted to further reinforce that theme onto my digipak. I used the image of a young female as the face of the band "Amber Rhythm" and as she is presented on her own and as a main focus of the front cover of the album, she is seen to be independant just as our female character in the video is presented. However we did include a male gaze in the video, the female's chest area highlighting the female stereotype, and so my images for the digipak show this, particularly the third cover, albeit hindering the female's dominance of sorts.
The theme of love is involved in the storyline of our music video and so this theme was also something I wanted to integrate onto my digipak. The heart on the cartoon image of the artist symbolises the love of music as the musical notes flow from within it and in the music video the CD's are placed in the shape of a heart to portray connotations of love.
The scenes involving the female protagonist and her "superman" playing on the swings in a park emphasised the childlike tone to the video but also highlighted the freedom the youth have. And so my digipak portrayed this feeling too with the use of graffiti to create the logo of the band's name as it is seen as an expressive tool to create art. 
I created cartoon images on my digipak to reinforce the idea of the song's title "Superman" as the video itself uses aspects of cartoon effects inspired by Marvel comics, the creators of Superman. It too highlights the youthful aspect of both video and digipak.
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